Introduction

Brilliant Light Therapy’s ORAL-X™ brand has achieved significant recognition by winning the 2025 CorporateLiveWire Global Award for Innovative Dental Product of the Year.

Summary

Brilliant Light Therapy’s ORAL-X brand has earned a Global Innovation Award for its range of advanced dental products, including LED gum care devices, teeth whitening systems, and automatic toothbrushes. Renowned for pioneering home-use, LED-powered oral care technology, the company has expanded its product line to include a non-peroxide, PAP-based tooth whitening gel manufactured in the UK and compliant with UK and EU regulations. The continued success and innovation of ORAL-X devices have strengthened the company’s reputation in the dental industry and broadened its global reach.

This prestigious honour highlights the company’s commitment to advancing dental care technology and setting new standards within the industry.

Innovative Product Range

The ORAL-X product line showcases a diverse selection of cutting-edge devices designed to promote better oral health. Among these are:

·         Oral-Blu LED Gum Care Device: Utilises advanced LED technology to support gum health.

·         Oral-Blu Teeth Whitening System: Offers an effective and convenient home solution for teeth whitening.

·         ORAL-X Sonic Blu “U” Shaped Automatic Toothbrush: Features an innovative U-shaped design for automatic and thorough cleaning.

·         DentaKlean-X: The latest addition to the range, this ultrasonic cleaner uses state-of-the-art features to deliver optimal cleanliness and user convenience for dentures.

Company Achievements

Over the past seven years, Brilliant Light Therapy has established itself as a pioneer in developing and introducing home-use, LED-powered devices that improve oral care, enhance gum health, and help manage bad breath. The company’s first major product launch was the ORAL-X3 in 2020, which received widespread acclaim and was featured in an esteemed dental journal article entitled, "Oral X – the breakthrough solution to improve oral health." The international success of the ORAL-X3 led to the establishment of a dedicated ORAL-X Brand Store on Amazon, further expanding the company’s reach.

Advancements in Teeth Whitening

Beyond its innovative blue light devices, Brilliant Light Therapy has recently developed a non-peroxide tooth whitening gel based on the PAP formula. Manufactured in the UK specifically for ORAL-X, this gel complies with regulatory standards in both the UK and EU. Unlike peroxide-based gels, which are only effective at low concentrations, the PAP-based Oral-Blu gel delivers superior whitening results and is particularly suitable for individuals with sensitive teeth. The effectiveness of the gel is enhanced by the Oral-X Blue LED mouth tray, which acts as an accelerator during the whitening process.

Expansion in the UK and Europe

In 2025, Brilliant Light Therapy expanded its reach with the launch of the OralBlu division, promoting the ORAL-X brand throughout the UK and Europe. Designed for home use, these products focus on teeth whitening and overall oral health, addressing common concerns such as bad breath and gum disease. All devices and whitening compounds are manufactured within the UK, appealing to consumers who prefer locally made products.

The technology behind these products harnesses blue light from LEDs at a wavelength of 405 nm, which has been clinically shown to boost the effectiveness of teeth whitening compounds and enhance oral health. Due to health concerns related to hydrogen peroxide, the UK and EU have implemented strict regulations limiting peroxide levels in home-use products, thereby impacting their efficacy. In response, a peroxide-free whitening compound, PAP, has been developed in the UK, providing a safe and effective alternative for those with sensitive teeth.

Signature Products and Features

The standout offering from the OralBlu range is the gum and whitening kit, which combines the OralBlu PAP whitening gel with the Oral-X LED blue light device. This device is the most powerful available for over-the-counter purchase, featuring 42 LEDs to ensure maximum performance. Additionally, the Oral-X device boasts a unique modular design that separates the mouthpiece containing the LEDs from the battery and controller. This thoughtful configuration makes cleaning straightforward and protects the controller from water damage, ensuring long-lasting durability.